模力指数模力指数
返回行业排行

护肤品行业排行

TOP 20 明细榜单（多指标并列展示）

薇诺娜
66.1%5.4%4.8%62.5%0.0%
2
百雀羚
58.9%8.9%14.3%53.6%0.0%
3
珀莱雅
57.1%5.4%0.0%51.8%1.8%
4
海蓝之谜
57.1%0.0%0.0%41.1%10.7%
5
雅诗兰黛
51.8%1.8%0.0%39.3%5.4%
6
修丽可
46.4%8.9%23.8%37.5%3.6%
7
赫莲娜
44.6%5.4%0.0%30.4%8.9%
8
可复美
42.9%0.0%0.0%39.3%0.0%
9
韩束
42.9%0.0%0.0%35.7%3.6%
10
SK-II
39.3%3.6%0.0%28.6%0.0%
11
巴黎欧莱雅
39.3%3.6%4.8%28.6%0.0%
12
自然堂
39.3%0.0%0.0%32.1%0.0%
13
兰蔻
37.5%0.0%0.0%17.9%3.6%
14
谷雨
32.1%0.0%0.0%25.0%0.0%
15
颐莲
28.6%0.0%0.0%26.8%0.0%
16
欧莱雅
23.2%17.9%0.0%23.2%3.6%
17
丝塔芙
23.2%0.0%0.0%17.9%0.0%
18
联合利华
23.2%0.0%0.0%12.5%0.0%
19
理肤泉
21.4%0.0%0.0%14.3%0.0%
20
欧莱雅集团
19.6%16.1%0.0%16.1%0.0%

数据说明

排序规则：本榜单通过分析大模型的输出，计算提及率、首位提及率、首选推荐率、正面及负面提及率五大核心指标，客观反映品牌在大模型认知中在行业的位置与形象。